Kirsten von Busch

Product Marketing, Director @Experian Automotive

Palatine, IL, US
EMAILS
k••••••••@experian.com
MOBILE NUMBERS
+18•••••••98

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WORK HISTORY

Mar 2021 — Present

Product Marketing, Director @Experian Automotive

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Responsible for product marketing and go to market planning for Experian Automotive solutions in the commercial automotive space, including the AutoCheck® vehicle history report and the Experian Marketing Engine. Focus on dealer, OEM and strategic markets. Public Speaking - Conference Examples and Highlights: 1. AutoIntelSummit: 2021: The \"Other\" EV Buyer 2. NADA Workshop: 2021 - Improve Your VDPs, Consumer Engagement and Lead Conversion 3. Used Car Week: 2019 - Know the Score. Using Vehicle History to Maximize Your Remarketing ROI; 2020- The Risky Side of the Road; 2021 - Streamline the Online Consumer Shopping Journey with the 3 C\'s; 2021 - The Data Behind the Headlines

EDUCATION

1996 — 2000

University of Wisconsin-Madison

Bachelor of Business Administration - BBA, Marketing

2006 — 2008

Northern Illinois University

Master of Business Administration - MBA

SKILLS

Competitive AnalysisDirect SalesBusiness DevelopmentCustomer RetentionLeadershipProduct MarketingTelecommunicationsEmail MarketingCustomer Relationship Management (Crm)Enterprise SoftwareSolution SellingSaasIntegrationSalesStrategyCustomer SatisfactionLead GenerationProduct ManagementSalesforce.comProduct LaunchDigital MarketingCross-Functional Team LeadershipSales OperationsTeam LeadershipNew Business DevelopmentB2bSales PresentationsMarketingData AnalysisSales ProcessCrmTeam BuildingSales ManagementAccount Management

ABOUT KIRSTEN VON BUSCH

Kirsten Von Busch has over 20 years of experience in the automotive industry. As Product…

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