Kirsten von Busch
Product Marketing, Director @Experian Automotive
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WORK HISTORY
Product Marketing, Director @Experian Automotive
Responsible for product marketing and go to market planning for Experian Automotive solutions in the commercial automotive space, including the AutoCheck® vehicle history report and the Experian Marketing Engine. Focus on dealer, OEM and strategic markets. Public Speaking - Conference Examples and Highlights: 1. AutoIntelSummit: 2021: The \"Other\" EV Buyer 2. NADA Workshop: 2021 - Improve Your VDPs, Consumer Engagement and Lead Conversion 3. Used Car Week: 2019 - Know the Score. Using Vehicle History to Maximize Your Remarketing ROI; 2020- The Risky Side of the Road; 2021 - Streamline the Online Consumer Shopping Journey with the 3 C\'s; 2021 - The Data Behind the Headlines
EDUCATION
University of Wisconsin-Madison
Bachelor of Business Administration - BBA, Marketing
Northern Illinois University
Master of Business Administration - MBA
SKILLS
ABOUT KIRSTEN VON BUSCH
Kirsten Von Busch has over 20 years of experience in the automotive industry. As Product…
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