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Brand Messaging Strategist & Copywriter @The Word Distiller - Copywriting & Coaching
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WORK HISTORY
Brand Messaging Strategist & Copywriter @The Word Distiller - Copywriting & Coaching
Auckland, NZ
Marketing without the right messages is like selling steaks to vegetarians.Your messaging is the linchpin of your business success. Understanding your uniqueness and all that you have to offer allows you to show up confidently as the expert that you are - and without any of the doubt that is holding you back. How you show up and what you share about yourself is the key to resonating and connecting with your audience, to demonstrate your expertise, and gain their trust. Understanding your audience on a deep and psychological level, allows you to serve your clients on a higher level. Knowing exactly what they need and leading them through a transformation that allows them to belong and grow - empowers them to achieve all they want and need.Creating an offer that is free of fluff and gives your clients the best and fastest results allows you to confidently price and sell your offer based on its real value. But that requires you to be able to express your offer\'s benefits and long term outcomes in a way that extends beyond your clients\' immediate benefits and connects them with their aspirational goals and purpose - and with those that they serve. The insights that you have about yourself, your ideal clients, and your offer allow you to build a highly personalised brand that is recognisable and memorable. With the clarity that you have about your psychological brand foundations, you won\'t feel the need to constantly change little details and be concerned about colours, images, logos, design etc- because all your visuals will naturally flow from your foundations and your brand personality.Brand and marketing messaging clarity do all sorts of magic and magnetic things. Like connecting on a human and emotional level through copy and content that sells and leaves an impact. If you need help getting absolute messaging clarity to be able to write amazing and heartfelt copy and content that influences your audience, then please send me a message.
EDUCATION
The Open University
Master of Business Administration (MBA), Business Administration and Management, General
The Blackford Centre for Copywriting
Diploma, Copywriting
IBO
Certificate, Business Analysis
Kiel University
MA & 1. Staatsexamen, English & Slavonic Philology (Russian/ Polish), Pedagogics
ABOUT KIRSTEN BACK
Clarity leads to messages that grow your visibility, impact, and revenue.People listen to people who clearly communicate something that truly matters to them. Those who have messages that speak to their audience\'s (sub)conscious desires, aspirations, struggles, and needs are able to connect with and serve people who value their messages and offers. The trouble with this is: What can you do to find the messages that matter to the right people? A few years into my copywriting business, I noticed that messages that matter are driven by clarity and rooted in a deep understanding of yourself, your perfect client, your offer, and your brand. And because I love to empower people rather than serve them done-for-you copy (that they can only use for one specific purpose), I developed a framework that stops business owners. Burning themselves out with posting at an insane frequency Struggling with creating high-quality content Attracting no one or the wrong people Wondering what to write about And enables them to. Show up with confidence Identify the messages that attract quality leads Build a well-respected brand based on their knowledge Skillfully create clear content & copy that connects & converts From a corporate misfit to clarity-obsessed Copywriter & Brand Messaging Strategist, I serve coaches, consultants, and small business owners to build a personalised messaging framework (and the skills) to create content, copy, and marketing messages that make them visible, valued, and trusted – and allows them to sell with confidence and authenticity. There are three ways in which I\'ll help you to achieve that. Content & copywriting services (based on a personalised messaging framework) A 1:1 workshop series (to create clarity about YOU, YOUR IDEAL CLIENTS, YOUR OFFER, YOUR BRAND & YOUR CONTENT STRATEGY including a personalised messaging framework that infinitely inspires you) My monthly content & copywriting membership (where I empower you with all the knowledge, tools, and techniques to write all the content and copy that you need to market your business) More details about my framework & services are in my featured section. And if you still have questions – then book a free 30-minute session with me: https://calendly.com/kirsten-wd/30min
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