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Kimberly MacChiarelli
Vice President @We. Communications
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WORK HISTORY
Vice President @We. Communications
New York, NY, US
Lead PR, product launches, and integrated campaigns for iRobot and Volvo Car USA. Specialize in product and brand communications, lifestyle media and influencer relations, and event planning. Notable campaigns, activations, and product launches include- Volvo Cars\' global collaboration with D.S. & Durga for limited edition scent, “SWOODISH” - Volvo Car USA\'s “Volvo Safety Sunday” and “Volvo Safety Sunday: A Million More” - Volvo Cars\' global collaboration with Phillip Lim 3.1 for limited edition, sustainable weekender bag - Volvo Car USA\'s partnership with Garage Living for “Recharge Garage” pop-up media experience - Global launches, reveals, and media/creator drive events of Volvo models (XC40 Recharge, C40 Recharge, EX90, EX30, XC90•••55)- Global product launches of iRobot consumer robotics (e.g, Roomba j9+ series, Roomba Combo 10 Max, Roomba Combo Essential, Roomba Vac Essential)
EDUCATION
Rutgers University
Communications with Public Relations Specialization, Public Relations, Advertising, and Applied Communication
SKILLS
ABOUT KIMBERLY MACCHIARELLI
Vice President at WE Communications
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