Kien Soo

International Sales Manager @Wander AG

Berne, CH

Scope: Responsible for the Ovomaltine and Caotina brands in key export marketsSupport of distribution partners/customer relationship management and strategic expansion in the Modern Trade, General Trade, Food Service, Travel Retail, E-Commerce etc. in respective markets Acquisition of new strategic markets in coordination with existing resources and business goalsFormulate/Implement in depth strategic business plans backed by credible statistics/analysis to ensure long-term growth for the defined core countries, including responsibility for revenues and profitsSet up and implement the respective distribution and sales strategy per country or channelPricing and defining support measures depending on the market\'s potential estimationMarketing activities such as the development of the appearance of the products at the POS (Labeling/Packaging, Display, Promos) and below the line measures (Samplings, Tasting, Salesfolder etc.) as well as the management of the online and social media appearances in the respective countriesBudget responsibility for the defined marketing and trade budget. If required, planning and implementation of trade marketing activities in cooperation with the business partnersDue diligence on contract, compliance, food laws, import/export regulations in the respective countries Build up an international network in export through participation in trade fairs and professional exchange

The University of Manchester

MBA for Finance Professionals, Finance and Business Administration

INSEAD

INSEAD Executive Certificate in Global Management, Executive Education: Strategy Execution, Blue Ocean Strategy, Competitive Strategy