Kelly Hansen Powers

Senior Director, Head of Creative-all Brand Portfolio @CEC Entertainment

Manages all aspects of creative department to internal teams, corporate field, international & franchisee teams • Develops brand guidelines for all 5 internal company brands: CEC, International, Pizzeria, Pasqually’s, CEC Ent. • Leads creative execution for all commercials, VO and food shoots - talent, usage rights, props, wardrobe, editing • Evolves every CEC seasonal campaign to enhance relevant creative assets, plus Evergreen, Birthday, Fundraising • Launch new digital asset management site (DAM) for company; creates all brand’s library and communications • Collaborates with International team for expansion needs, growth development materials, international assets • Lead quarterly calls for creative updates and franchise needs, which include campaign artwork and any brand refreshes • Develops/manages creative for Chuck E. Cheese and Peter Piper app development and maintain current • Generates new food/lifestyle photography for all brands; develop launch materials to promote concept brands • Manages CEC brand within the design & construction team’s remodel plan - exterior/interior signage • Develops signature store wall murals; hired and managed wall mural artist to hand paint Pizzeria locations • Lead creative development for Koala overlay to online ordering (OLO) and order at the table concepts • Manages creative for Birthday group, which include party packages, website, social, app, email, party favors