Kevin Seveur
Senior Manager, Enterprise Marketing & Crm Platforms @Cox Automotive Inc.
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WORK HISTORY
Senior Manager, Enterprise Marketing & Crm Platforms @Cox Automotive Inc.
Atlanta, GA, US
Directed a global marketing technology portfolio spanning five cross-functional delivery squads across the U.S, India, and Brazil, aligning execution with enterprise priorities while improving reliability, predictability, and stakeholder confidence.Led an enterprise-wide consolidation of 19 business units into a single Salesforce Marketing Cloud platform, simplifying the MarTech landscape, retiring redundant tools, and materially reducing operating costs while accelerating campaign execution and time to market.Established Salesforce Data Cloud as a foundational customer data platform, integrating multiple enterprise data sources to create a unified customer view and enabling more precise segmentation, personalization, and data-driven marketing decisions.Elevated platform security and operational maturity through stronger identity, access, and audit controls, resolving critical risk findings and reducing high-severity incidents, resulting in improved compliance posture and operational resilience.
EDUCATION
Georgia Institute of Technology
Executive MBA, Business Administration, Management and Operations
American InterContinental University
MBA, Business Administration
Georgia State University
Bachelor of Science - BS, Computer Science
ITT Technical Institute
Bachelor of Science - BS, Electrical and Electronics Engineering
SKILLS
ABOUT KEVIN SEVEUR
Engineering leader who turns complex CRM/data platforms into clear business gains.Global teams of 35;$2.5M vendor spend; 99.9% availability.Unified 19 BUs on Marketing Cloud (−20% TCO;$3.1M/yr), cut cycle time 21→5 days.Built Data Cloud across 14 sources (14.6M profiles) to improve precision +30% and lower CPA 18%.Focus: product-aligned squads, CI/CD, governance, security/compliance. MBA (Executive).
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