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Kevin Hidenfelter

Founder & Principal @Hidenfelter Health Growth Advisors

Raleigh-Durham-Chapel Hill, NC, US
EMAILS
k••••••••@weatherbyhealthcare.com
MOBILE NUMBERS
+14•••••••79

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WORK HISTORY

Sep 2025 — Present

Founder & Principal @Hidenfelter Health Growth Advisors

Wake Forest, NC, US

Hidenfelter Health Growth Advisors provides fractional GTM leadership for healthcare technology and services organizations. I partner with founders, CEOs, and commercial teams to clarify their go-to-market strategy, elevate messaging, and build revenue systems that scale.Focus Areas:• Sales Playbook Design – Build repeatable playbooks covering positioning, qualification, sales stages, and conversion expectations.• GTM Message Transformation – Reframe value propositions to resonate with health systems, provider groups, and payers.• Sales Leadership – Provide fractional CRO/VP-level leadership to align marketing, sales, and customer success.• Territory Planning – Develop scalable geographic and account-based coverage models that improve efficiency and focus.• Compensation Planning – Design incentive structures that reinforce growth priorities and drive measurable outcomes.• Target Market Assessment – Analyze market segments, competitive positioning, and buyer personas to prioritize high-value opportunities.

EDUCATION

N/A

West Virginia University

Bachelor of Arts, Inter Departmental Studies

SKILLS

HealthcareBusiness DevelopmentHealthcare Information TechnologyNew Client AcquisitionsRecruitment/RetentionP&L AccountabilityP&L ResponsibilityBudget ProcessInternet RecruitingSales OperationsCustomer RetentionRecruitingHealthcare IndustryMarketingCross-Functional Team LeadershipHealthcare ConsultingHospitalsStaffing ServicesHuman ResourcesBusiness PlanningOperations ManagementCoachingChange ManagementTeam ManagementClient Retention ProgramsTeam BuildingManagementApplicant Tracking SystemsHealth Information ManagementHealthcare StaffingStrategic PlanningCold CallingComplianceHiringBusiness Process ImprovementStrategyLeadershipSourcingTemporary PlacementHealthcare Management

ABOUT KEVIN HIDENFELTER

Healthcare sales and growth executive with 25+ years of success driving revenue expansion, market penetration, and client satisfaction across leading healthcare technology and services organizations. Experienced with VC- and Private Equity–backed companies, with a proven track record of delivering scalable, client-centric solutions that accelerate growth, strengthen customer loyalty, and increase enterprise value.Founder & Principal of Hidenfelter Health Growth Advisors, where I provide fractional GTM leadership to healthcare tech and services companies. I help organizations clarify their go-to-market strategy, elevate messaging, build high-performing commercial teams, and execute the sales and growth systems needed to scale with confidence.A servant leader known for building and mentoring high-performing teams that consistently exceed goals and KPIs. Adept at leading and retaining cross-functional groups across sales, marketing, product, and operations during periods of change, high-growth, and organizational transformation.Recognized throughout my career as a top performer, including President’s Club, Top Producer, and General Manager of the Year honors. Experienced board-facing executive with a strong ability to communicate market insights, commercial strategy, and revenue performance to Boards of Directors and senior investors.

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