Kerry Murphy
Market Development Director, Field Reimbursement Managers @Viiv Healthcare
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WORK HISTORY
Market Development Director, Field Reimbursement Managers @Viiv Healthcare
Long Beach, CA, US
Field Reimbursement Strategy | Team Leadership• Played a key role in the transformation from traditional case management to a strategic account management model by designing and building a high-performing FRM team focused on HIV LAI reimbursement during a national expansion from 45 to 90 members.Digital Enablement of Field Reimbursement Team•Led digital innovation efforts to empower FRMs with tools that enhanced customer engagement and strategic planning, aligning technology with business objectives.AI-Driven Tool Development•Partnered with digital marketing to develop an award-winning, industry leading Gen AI-powered tool for FRMs—recognized nationally and earned a marketing excellence award.•Enabled FRMs to proactively identify specialty pharmacy data trends, resulting in an 80%+ daily login rate and improved field efficiency.Custom FRM CRM Development & Implementation•Led the design and rollout of a custom Salesforce-based CRM platform tailored to FRM needs—integrating customer data, task management, and ViiV-approved resources to enhance operational effectiveness.Strategic Data Dashboard Creation•Co-developed the ground breaking FRM Power BI dashboard with the Insights & Analytics team, giving FRMs access to approved customer data and actionable trends to guide impactful engagements.
EDUCATION
University of California, San Diego
BA
SKILLS
ABOUT KERRY MURPHY
A strategic leader with experience in both market access and busines to business sales…
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