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Start for FreeKerry McKenzie
Gm Brand and Marketing New Zealand Rugby @New Zealand Rugby
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WORK HISTORY
Gm Brand and Marketing New Zealand Rugby @New Zealand Rugby
Auckland, NZ
Leading an amazing team of 17 across creative, marketing and digital content functions to deliver brand and audience growth for the All Blacks, Black Ferns, Māori All Blacks, Super Rugby Pacific and Super Rugby Aupiki- responsible for brand identity of all above brands, marketing campaigns, digital short form content delivery- highlights include delivering double digit audience growth across All Blacks and Black Ferns in 2024, leading a team to sell out our 7/7 2025 home All Blacks matches, delivering the new Rugby\'s Greatest Rivalry brand, playing a key role in the establishment of our short and long form All Blacks content strategy across YouTube & NZR+- Highlight of leading an amazing team, improving team engagement scores from 53% up to 74% in 2025- Have experienced in managing and leading change processes across teams
EDUCATION
Circus Street
Marketing training , Digital Marketing and Business Strategy
Copenhagen Business School
Bachelor of Commerce (B.Com.), Marketing
University of Otago
Bachelor of Physical Education ; Bachelor of Commerce (Mkting), Sport and Leisure studies ; Marketing
SKILLS
ABOUT KERRY MCKENZIE
a highly engaged commercial brand marketer who spent 11 years working in FMCG before moving into sports. In my current role I bring the discipline and experience from working on large B2C brands into the highly emotional based sporting environment, using a blend of art and science to improve connection to our sporting fans- experienced in building and managing brands in a way that engages and delivers value to the end consumer- passionate about developing and leading teams- cross functional experience - having worked in roles within sales, category, shopper marketing and brand marketing- global and local experience - Singapore and NZ based roles- have worked on both international and local iconic brands - All Blacks, Black Ferns, Steinlager, Corona, Anchor, Stoneleigh, Stella Artois, Primo, Mammoth, Church Road- personal trainer certificate along with a degree in Sports Science
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