Viola Fiorella
Director of Marketing and Development @Escada
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WORK HISTORY
Director of Marketing and Development @Escada
Los Angeles, CA, US
I have been the Marketing Director for Escada SE Beverly Hills since 2018 and have been stable since then. I am responsible for leading and managing the entire marketing team to develop and execute the brand\'s marketing strategy in North America to increase brand awareness and market share.Under my leadership, we planned and executed several large-scale brand promotions, including annual fashion shows, celebrity endorsement partnerships, and VIP customer events, which significantly increased brand exposure and customer engagement.On the sales side, I successfully drove the brand\'s sales growth in the North American market, averaging 15% CAGR. In addition, I was responsible for the development and management of the annual marketing budget to ensure efficient allocation and utilization of resources. Realized 20% savings in annual marketing budget while maintaining efficient marketing activities.
EDUCATION
Università degli Studi di Padova
Master of Business Administration - MBA
UNIVERSITY OF BOLOGNA
Bachelors Degree
SKILLS
ABOUT VIOLA FIORELLA
Earlier in my career, I spent six years at Dolce & Gabbana in Milan, Italy, working my…
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