Kelsey Franco
Marketing Manager, Digital Demand Generation @Omnissa
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WORK HISTORY
Marketing Manager, Digital Demand Generation @Omnissa
Scottsdale, AZ, US
Omnissa (formerly a division of Vmware) is the leading digital work platform company. By empowering employees to do their best work, anywhere, we help workforces everywhere unlock exponential business value.
EDUCATION
University of Arizona
Bachelor's degree, Communication
SKILLS
ABOUT KELSEY FRANCO
With over 7 years of experience in the industry, I have developed a deep understanding of how to create successful campaigns that drive results. As a Marketing Manager at VMware, I am responsible for driving global demand and generating high-quality leads through innovative and creative multi-channel marketing campaigns. I leverage my expertise in Salesforce, Marketo, and Jasper AI to optimize the marketing and sales funnel, measure the performance and impact of different channels, and implement strategic and precise processes to ensure a dependable flow of sales-ready leads.I am passionate about learning new skills and technologies to enhance my marketing capabilities and strategies. I hold multiple certifications, including Certified Digital Marketing Professional, Adobe Marketo Engage Business Practitioner Professional, and Jasper Certified 2023. My goal is to bring invaluable knowledge and insights to steer marketing strategies and sustainable campaigns in the SaaS and Enterprise space.Skills Summary: B2B Marketing, Global Demand Generation, Acquisition, Integrated Marketing, Marketing Automation, Marketo Content Marketing, Account Based Marketing, Strategic Planning, Email Marketing, Digital Marketing, Agency Relationship Management.
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