Kelsey D.
Sales Content Manager, Brand Studio at Roku Inc.
- Role
- Sales Content Manager, Brand Studio at Roku
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Kelsey D.
Content strategist, writer, and marketer. History of cutting through ambiguity to…
Experience
Sales Content Manager, Brand Studio
Jan 2022 — Present · Los Angeles, CA, US
Provided creative concept, ad copy, and content curation for sponsored collections, which generated eight figure revenues in 2023 and 2024. Campaigns were not only successful by client KPI’s, but became Roku Case Studies/Best Practices - Liaised with internal Acquisition team and external studio partners to ensure licensing terms and sponsorship requirements were adhered to by the ad sales organization- Collaborated with Ad Sales Operations and Design to launch hundreds of campaigns across the product suite for Roku sponsors, ensuring compliance with studios/broadcast partners- Provided sales strategy and day to day support to ad sellers in outbound pitches, RFP responses, and objection handling- Partnered cross functionally to optimize commercial operations across the organization.
Education
University of Maryland College Park
Bachelor of Arts (B.A.)
2010 — 2014
New York University
Summer Publishing Institute
2014 — 2014
Skills
- Communication
- Photoshop
- Fundraising
- Social Media
- Unity
- Publications
- Indesign
- Editing
- Time Management
- Higher Education
- Magazines
- Blogging
- Powerpoint
- Microsoft Excel
- Writing
- Doubleclick for Publishers
- Research
- Event Management
- Academic Tutoring
- Public Speaking
- Program Management
- Leadership
- Newspapers
- Publishing
- Event Planning
- Microsoft Office
- Google Adwords
- Proposal Writing
- Storytelling
- Microsoft Word
- Press Releases
- Digital Media
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