Kelly Fink

General Manager @Milesbrand

Atlanta, GA, US

As a master plan community developer or privately-owned home builder, have you taken the time to truly understand who your buyer is and altered your marketing and buyer communication strategy to increase conversions? Or are you continuing to follow potentially outdated industry standards for branding and marketing your community or home building enterprise using general terms - hoping your community or product/plans will sell themselves?If so, you’ve likely poured literally millions of dollars into trying to determine if you have a sales problem or marketing problem, but have yet to see tangible, measurable results. With over 30 years of experience in the new home industry, we can help. First, we’ll lead you through our proven 4-step branding process to uncover the true reasons your buyers buy – your unique Brand DNA. Then, Milesbrand will help you build a comprehensive Go-To-Market Plan to produce an inbound marketing funnel full of qualified leads, through targeted automation, innovative digital strategies based onyour buyer persona, and creative that’s sure to cut through the clutter.As a Master in Residential Marketing (MIRM) and the General Manager, I am responsible for directing the firm\'s activities and strategic growth, including developing and implementing effective growth strategies. I also manage daily business operations, including team development, customer support, and revenue funnels, alongside the Milesbrand executive leadership team.

Georgia State University

Master of Science, Education/Community Counseling

University of North Georgia

Bachelor of Science, Psychology