Kelly B.
Adjunct Faculty, Content Marketing Course Visiting Instructor @Miami University Emerging Technology In Business Design
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WORK HISTORY
Adjunct Faculty, Content Marketing Course Visiting Instructor @Miami University Emerging Technology In Business Design
Design and teach a curriculum that bridges Content Marketing academic fundamentals with emerging industry applications like AI tools to help students think like professional marketers to plan real-world projects. The course guides students through the full marketing funnel — covering strategy, audience research, buyer personas, platform selection, SEO, email, analytics, paid and organic content, and leveraging content creation tools and distribution channels.Develop and assess assignments, emphasizing strategy, clarity, and creativity. Students build a full content marketing plan to strengthen brand trust—applying all they\'ve learned, including using generative AI tools and prompts effectively to enhance new ideas and create process efficiencies. Create real-world, portfolio-ready projects Prioritize application of content strategy across media formats Integrate AI and emerging social media platforms into coursework Center feedback-driven growth and measurable learning outcomes
EDUCATION
Miami University
Bachelor of Arts
SKILLS
ABOUT KELLY B.
Senior Content Strategist and Miami University Adjunct Instructor with 25+ years driving…
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