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Kelly B.

Strategic Communications VP/Director | Content Marketing Instructor + Consultant | Brand storytelling amplified engagement for 60+ innovators | B2B Big Tech, Startups, Nonprofits | Biopharma, Clean Tech/Energy, SaaS

Role
Adjunct Faculty, Content Marketing Course Visiting Instructor at Miami University Emerging Technology In Business Design
Location
Denver, CO, US
LinkedIn followers
500 followers
OtherView LinkedIn profile

About Kelly B.

Senior Content Strategist and Miami University Adjunct Instructor with 25+ years driving…

Experience

  1. Adjunct Faculty, Content Marketing Course Visiting Instructor

    Miami University Emerging Technology In Business Design

    Jan 2025 — Present

    Design and teach a curriculum that bridges Content Marketing academic fundamentals with emerging industry applications like AI tools to help students think like professional marketers to plan real-world projects. The course guides students through the full marketing funnel — covering strategy, audience research, buyer personas, platform selection, SEO, email, analytics, paid and organic content, and leveraging content creation tools and distribution channels.Develop and assess assignments, emphasizing strategy, clarity, and creativity. Students build a full content marketing plan to strengthen brand trust—applying all they\'ve learned, including using generative AI tools and prompts effectively to enhance new ideas and create process efficiencies. Create real-world, portfolio-ready projects Prioritize application of content strategy across media formats Integrate AI and emerging social media platforms into coursework Center feedback-driven growth and measurable learning outcomes

Education

  • Miami University

    Bachelor of Arts

Skills

  • Team Management
  • Start-Ups
  • Media Skills Training
  • Press Releases
  • Editing
  • Blogging
  • Thought Leadership
  • Web Content Creation
  • B2b
  • Writing
  • Online Content Creation
  • Integrated Marketing
  • Team Leadership
  • Marketing Communications
  • Ghostwriting
  • Newsletters
  • Strategic Communications
  • Publishing
  • Corporate Communications
  • White Papers
  • Content Development
  • Public Relations
  • Internal Communications
  • Media Relations
  • Virtual Teams
  • Copywriting
  • Journalism
  • Content Writing
  • Content Marketing
  • Case Studies
  • Social Media Communications
  • Project Management
  • Web Content Writing
  • Message Development
  • Marketing
  • Social Media
  • Press Material Development
  • Communication Training
  • Leadership
  • News Writing

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Kelly B. — Adjunct Faculty, Content Marketing Course Visiting Instructor at Miami University Emerging Technology In Business Design in Denver, CO, US | Unifers