Kellie McPhie
Marketing Director @Emburse
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WORK HISTORY
Marketing Director @Emburse
Toronto, ON, CA
EDUCATION
University of Waterloo
Bachelor of Arts (BA), Liberal Arts and Sciences, General Studies and Humanities
OTHS
High School Diploma
Wilfrid Laurier University
Liberal Arts and Sciences, General Studies and Humanities
Sheridan College
Certificate, Marketing Management
ABOUT KELLIE MCPHIE
My focus as Marketing Director is to build and drive highly effective demand generation strategies, while fostering collaboration between the sales and marketing teams. My approach is deeply rooted in data-driven methodologies, ensuring that every marketing initiative is aligned with business growth objectives. Spearheading the demand gen campaigns teams for net-new Enterprise, Mid Market, SMB and client cross-sell in North America, my teams have developed demand generation and ABM campaign strategies that quantifiably generate pipeline, improve account engagement, increase conversion rates, and accelerate deal velocity. My overall goal as a marketing leader is to create meaningful engagement with customers, and build pipeline for my organization.
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