Jennifer Rock
Senior Brand Marketing Manager @Emburse
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WORK HISTORY
Senior Brand Marketing Manager @Emburse
US
Specializing in social media content strategy, content management, brand marketing, and B2B content marketing-Developed and implemented compelling content for global product launches, event promotions, and rebranding across LinkedIn, YouTube, Instagram, Facebook, and web platforms-Assisted in go-to-market campaigns, audience targeting, and performance tracking to support marketing objectives-Created and curated engaging social media content for LinkedIn, Facebook, YouTube, and Instagram, ensuring brand consistency and compliance-Collaborated cross-functionally to align content strategies with broader business initiatives and optimize campaigns using data-driven insights.
EDUCATION
California State University, Northridge
Broadcast Journalism, News, Broadcast Journalism
SKILLS
ABOUT JENNIFER ROCK
As a Marketing Manager, I am passionate about crafting and executing integrated marketing campaigns that resonate across email, web, social, and digital advertising channels. With over four years of experience in content strategy, B2B digital campaigns, and data-driven storytelling (especially within healthcare and SaaS), I have a proven ability to boost brand awareness and deliver measurable results.My journey has been diverse and enriching, blending creativity with strategic insight. I’ve led content marketing strategies, helped manage rebrands, and overseen cross-functional teams, resulting in triple-digit growth in audience engagement, LinkedIn followers, and video views. I thrive on creating high-impact sales collateral, demand generation assets, and executive communications that drive lead generation and foster meaningful customer relationships.I love diving into analytics, marketing research, and CRM automation to optimize campaigns, enhance customer retention, and deliver growth-focused content. My approach centers on audience understanding and value through compelling, conversion-oriented narratives and multimedia storytelling.
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