Lee Williams
Senior Manager of Content Marketing @Emburse
Signup · Get unlimited contacts
WORK HISTORY
Senior Manager of Content Marketing @Emburse
I lead the enterprise content and brand strategy for a global SaaS platform powering the future of travel and expense management. Here, I partner with demand generation, product marketing, and sales to transform brand storytelling into measurable pipeline growth.• Increased enterprise pipeline 40% YoY, influencing $58M+ in revenue through unified content systems and messaging frameworks.• Built scalable content operations and AI-native workflows improving efficiency 60% and saving 20+ hours weekly.• Launched brand refresh centered on “Expense Intelligence,” aligning 100+ global assets across web, campaigns, and internal comms.• Managed 3 direct reports and a 10-person agency to deliver high-performing, persona-based content across channels.• Partnered with cross-functional leaders to align content attribution, MQL metrics, and ABM campaign success.• Mentor content creators on data-driven storytelling, AI-native tools, and personalization strategies to elevate content quality and performance.
EDUCATION
Florida State University
Graduate Certificate, Editing and Publishing
Florida State University
Bachelors, English - Creative Writing
University of Central Florida
Masters, Mass Communication
SKILLS
ABOUT LEE WILLIAMS
Senior Content & Brand Marketing Leader in Tech | 15+ yrs driving growth in SaaS, EdTech & FinTech | Expert in Generative AI, Storytelling, and Data-Driven Campaign StrategyHi, I’m Lee, a content and brand marketing leader who believes that great storytelling can move markets as much as it moves people.For 15+ years, I’ve helped technology and education brands grow through content that connects. Across SaaS, FinTech, and EdTech environments, I’ve led global content strategies that unify brand, demand, and product marketing. In other words, I translate complexity into clarity and creativity into measurable business impact.At Emburse, Stride, and Bright Horizons, I built scalable content ecosystems that fueled 40%+ YoY pipeline growth,$58M+ influenced revenue, and a 417% increase in web engagement. My approach blends creative vision with operational rigor, such as embedding generative AI, SEO, and analytics-driven storytelling into every stage of the content lifecycle to improve performance, speed, and alignment across teams.I’m most energized by mentoring creative teams to think like journalists, act like strategists, and write with purpose. Whether I’m architecting full-funnel content systems, refreshing a global brand narrative, or building frameworks that connect creative to revenue, my goal is simple: tell stories that inspire trust, spark action, and scale impact.If your brand is ready to modernize its workflows, elevate its message, and connect more authentically with its audience, I\'d love to connect with you!
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.