Keith Costello

About Keith Costello

Accomplished executive specializing in quickly unifying, turning around and exponentially growing medium to large sized companies. Proven leader with result-yielding strategies for sales, margin and EBITDA growth, customer satisfaction and operational excellence. Full P&L responsibility for multi-million dollar business.Extensive experience in business development, sales strategy and marketing. Highly effective at developing company mission, vision and values to unite employees and deliver maximum results.Skilled at building industry-leading teams with strategies that facilitate revenue growth, market maximization and operations optimization. Excellent communicator with the ability to motivate employees to “live the values” and work together to outperform goals and execute the organization’s mission.Consistently successful at driving organizational margin improvement through strategic planning, innovative programs, and infrastructure enhancements. Trusted brand builder and team leader with a strong track record in delivering business improvement and facilitating organic growth through keen market analysis and insights.

Experience

1. SVP of Sales and Marketing

   Bmc - Building Materials And Construction Solutions

   Jun 2011 — Present

   BMC, a $3.1B company, supplies building materials and construction services with over employees in 17 states and 42 metropolitan areas.Leading the sales and marketing integration for the VNS and RBI acquisitions and the Stock Building Supply merger, forming the publicly traded company BMC Stock Holdings Inc.(BMCH). P&L responsibility for multi-million dollar key business segments, while overseeing over 500 sales professionals.Developed a national strategy to align 13 independent regional sales teams to grow market share, increase profitability, and diversify sales. Implemented a new sales structure with higher expectations, annual national sales meetings and a lucrative “President’s Club” sales recognition program. Increased revenue from $600MM to $1.4B in three years and improved margin by 2% in the last year.Responsible for vital company KPI’s and metrics. Designed unique customer profitability and pricing tools that created a major competitive advantage. Resulted in a 2% decrease in annual sales costs, an upgraded sales force and improved margins.Revamped BMC’s mission, vision and values to define corporate identity and positioning strategy. Award winning strategic branding launch created an image to differentiate BMC in the market. Deployed new website to digitally enable sales force. Created BMC Design to successfully position BMC as more than “just a lumberyard” and enhanced the product selection process for interior finish products. Developed online inspiration gallery, digital sales tools and four BMC Design Centers to support initiative, with six more in process.Developed industry-leading marketing strategy and branding for READY-FRAME™, BMC’s proprietary pre-cut framing lumber packages. Designed iPad app to facilitate the sales process. Led the sales team architecture for corporate ERP conversion. Responsible for the usability and functionality of all sales and customer touch points.

Education

• San Diego State University

  BS, Finance

  1979 — 1981

Skills

• Budgets
• Marketing Strategy
• Income Statement
• Pricing
• Sales
• Sales Management
• Leadership
• Sales Operations
• Team Building
• Management
• Business Development
• Contract Negotiation
• Strategic Planning
• New Business Development
• Strategy
• Account Management