Kyle Burr

CPG & Retail Strategist | General Manager | Brand Marketer | Team Builder

Role
Director of Commercial Strategy & Operations at fairlife, LLC
Location
Chicago, IL, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Kyle Burr

Professionally, I am the Director of Commercial Strategy & Operations for fairlife\'s Core Power and Nutrition Plan brands. I have global P&L general management and advisory experience in the consumer goods, electronics, non-profit and federal government sectors. I have managed advertising campaigns for $1B brands, built and commercialized new products, overseen complex global supply chains, sold in to the world\'s largest retailers, coordinated financial instruments for farmers in rural Africa, and presented strategic recommendations to US military officers in the Pentagon. The breadth of my career has afforded me a unique perspective on addressing complex challenges with a common thread: a desire to positively impact people and the lives they lead.As a professional, I am dedicated to the team, to the objectives, to the consumers, and to the philosophy of \"winning together\". I believe in communicating candidly, working with empathy, and saying less while asking more. Failure is a means of progress so long as you fail smart, fail fast, learn and move on.As an individual, I believe that great working relationships start with personal connections built through trust, vulnerability, humility and a genuine interest in each other\'s lives and wellbeing. I thrive in settings that emphasize diversity, inclusion and collaboration over competition.Personally, I have a passion for skiing, hiking, disc golf and professional soccer. I\'ve driven 7K miles overland across Sub-Saharan Africa and have organized an \'Amazing Race\' for 25 people across four countries in six days.

Experience

  1. Director of Commercial Strategy & Operations

    fairlife, LLC

    Jun 2024 — Present · Chicago, IL, US

    Develops and leads execution of commercial operations for Core Power and fairlife Nutrition Plan brands, including go-to-market and sales strategies, channel segmentation, retail merchandising strategies, category management and distribution management with Coca-Cola franchise bottling partners

Education

  • University of Pennsylvania

    Bachelor of Arts (B.A.), International Relations; African Studies

    2005 — 2009

  • Georgetown University McDonough School of Business

    Change Management Advanced Practitioner (CMAP), Organizational Behavior Studies

    2011 — 2011

  • Northwestern University - Kellogg School of Management

    MBA, Marketing Management, International Business, and Social Enterprise

    2014 — 2016

Skills

  • International Development
  • Social Enterprise
  • Performance Management
  • Management
  • Strategic Communications
  • Proposal Writing
  • Process Improvement
  • Monitoring & Evaluation
  • Data Analysis
  • Strategic Planning
  • Organizational Development
  • Analysis
  • Consulting
  • International Relations
  • Management Consulting
  • Entrepreneurship
  • Value Chain Analysis
  • Analytics
  • Change Management
  • Business Development
  • Business Process Improvement
  • Strategy

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Kyle Burr — Director of Commercial Strategy & Operations at fairlife, LLC in Chicago, IL, US | Unifers