Katrina Chapman

WORK HISTORY

EDUCATION

ABOUT KATRINA CHAPMAN

In an uber-competitive media industry, when it comes to creating spectacular results for clients and driving real value, it’s never about educated guesses. It’s always about informed decisions. Data is the key that unlocks all those doors. Throughout the years, leveraging research and data analytics, I have opened several doors to success for clients - always made it my business to help brands understand who their audiences are, their media consumption behaviours and habits, and how to best engage those audiences across platforms with their messaging. I LOVE finding unique and relevant opportunities for brands to ensure the message lands. With a b-a-n-g! I’m your go-to for a strategic direction, an overarching idea and impeccable delivery. I have been at my absolute best at the crossroads of Sales, Marketing and Communications. How- weaponising research (data) and insight to create an effective sales proposition - connecting the dots and helping brands get smarter about where to invest to get quality leads - leveraging years of in-depth experience in sales/strategy across all main media platforms/ channels -/- understanding barriers to consumers purchasing your products or services, then finding solutions to break those down and to drive business leads - applying my end-to-end experience coupled with astute business acumen and competitive streak, presenting solutions to clients and agencies alike - fostering highly collaborative and cohesive teams through exceptional communication skills, and orchestrating functions towards common agendas : Social/ Digital Media - Strategy & Execution | Business Consulting | Key Account/ Relationship Management | Multi-media | Advertising | Business/ Product Development | Market Analysis | Branded Content Creation | Brand Marketing | Sales | Client Strategy | Insight/ Data and Research Analysis | Category Insight/Reports | Communications | Lead Generation | KPI for campaign delivery | Project Management | Media Analytics Nielsen CMI | Nielsen AQX | Radio Pulse GFK | Television Arianna