Katie Russo

Company Owner @The Marketing Machine

Clayton, NC, US

As a consultant, I’m energized by the intersection of exceptional customer service, project management, and community building. I specialize in optimizing processes, launching successful products, and leveraging customer storytelling to drive conversions and foster authentic connections within varied industries. I also thrive on teaching and empowering clients, openly sharing my experience and lessons learned to help them build their skills, become efficient and expand their offerings.I’m proud of guiding digital product launches (some valued up to $2M), achieving a 98% on-time/within-budget rate. Seeing complex projects come to life is deeply satisfying.Customer Advocacy & Community Building: I collaborate across teams to source and support the creation of powerful case studies, testimonials, and speaker opportunities for podcasts and events. I also build and manage vibrant online communities where customers connect, learn, and share experiences through AMAs (Ask Me Anything) and discussions.Strategic Marketing & Execution: I lead B2B & B2C marketing strategies, ensuring efficient and budget-conscious execution. I develop go-to-market strategies for diverse industries, including technology, logistics, and mental health. I’m skilled at understanding customer pain points and defining tailored solutions.Digital Optimization & Efficiency: By evolving social media strategies and content calendars using tools like AI and Hootsuite, I’ve increased engagement by an average of 18%(depending on the industry) and saved teams 15–20 hours weekly. I also optimize digital marketing strategies, including app store optimization and SEO.Collaboration & Process Improvement: My \"secret sauce\" is simple: being kind yet honest, and showing empathy while collaborating with cross-functional teams and external customers. I also guide clients in leveraging project management tools and AI for improved productivity and content creation.

Fashion Institute of Technology

Bachelor of Arts - BA, Fashion/Apparel Design

Project Management Institute

Project Management Certificate PMI, Project Management