Katie Oneal
Senior Pricing Manager @TrueCar, Inc.
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WORK HISTORY
Senior Pricing Manager @TrueCar, Inc.
Lead operational and analytical initiatives that enhance pricing systems, improve forecasting accuracy, and strengthen KPI visibility for Sales, Service, and leadership teams· Enhance and scale pricing models, pricing systems, and pricing guardrails enabling self-service quoting while enforcing pricing governance and margin optimization· Built compensation structures and created KPI dashboards surfacing trends in performance, retention, and renewal opportunities, enabling more informed GTM and operational planning, improving monetization and reducing churn across marketplace dealer segments· Automated prospective dealer pricing through integration with Data Engineering, BI, and Salesforce, eliminating manual analysis cycles and increasing pricing accuracy, consistency, and operational efficiency
EDUCATION
Alfred Lerner College of Business & Economics at University of Delaware
Master of Business Administration, Military and Strategic Leadership
University of Miami, Miami Herbert Business School
Bachelor of Business Administration, Accounting and Finance
University of Miami Herbert Business School
Bachelor of Business Administration - BBA, Finance, Accounting
ABOUT KATIE ONEAL
Strategic pricing and revenue leader with 15 years of experience designing and scaling monetization models across marketplace, subscription, and transaction-based businesses. Expertise in pricing strategy, packaging, forecasting, renewals, and operational execution. Proven record of leading cross-functional initiatives with Product, Engineering, Finance, Sales, and Operations to launch new pricing frameworks, improve profitability, and drive sustainable revenue growth.
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