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Start for FreeKatie Kennedy
Company Dietitian Uk and Ireland @Dr. Schär
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WORK HISTORY
Company Dietitian Uk and Ireland @Dr. Schär
Key responsibilities include:Development & implementation of annual UK HCP marketing/communications plan – aligning with and supporting brand plans and commercial strategy. Management of UK HCP events, HCP PR plan, including editorial work and media bookings. Management of UK HCP relationships and requests, including management of the CRM database.Management of HCP-specific website including development of editorial plan and content. Provision of specialist dietetic support for the UK marketing, sales and customer services teams, including review of consumer communications, briefing PR agencies, attending customer meetings or providing information for the relevant team. Direct to consumer support via website live chat, event attendance, social media platforms. Management of key UK stakeholder relationships e.g. professional associations, patient charities and industry groups. Monitoring of key UK nutrition and food trends utilising social media, specialist press and attendance at events. Management of assigned HCP marketing budget.Oversee the delivery of UK research streams via collaboration with research institutions receiving corporate funding. Strategic input towards development and implementation of key corporate projects. Specialist dietetic input within product development & reformulation process.
EDUCATION
University of Nottingham
Master's degree
SKILLS
ABOUT KATIE KENNEDY
Registered dietitian with >20 years experience. Clinical experience covering a diverse…
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