Katie Bergmann de Marco
Senior Marketing Director @Marketri
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WORK HISTORY
Senior Marketing Director @Marketri
Marketri is a full-service fractional marketing firm for B2B companies. Our innovative approach unlocks your growth potential, driving high ROI and making a measurable impact. In my role, I:• Lead marketing strategy for B2B client accounts across industries including healthcare, software, insurance, and professional services• Direct large-scale initiatives including website relaunches, brand development, and integrated digital campaigns to increase brand visibility and lead generation• Conduct marketing due diligence and develop go-to-market strategies for new client engagements, informing positioning, channel mix, and growth roadmaps• Set KPIs, analyze performance, and deliver actionable, executive-level insights to optimize outcomes• Serve as senior client advisor, supporting long-term client relationships and ensuring consistent account retention
EDUCATION
James Madison University
Bachelor’s Degree, Media Arts and Design
SKILLS
ABOUT KATIE BERGMANN DE MARCO
B2B marketing and communications professional skilled in marketing strategy, writing for a variety of digital and print platforms, graphic and web design, social media, content management, and analytics, and passionate about using these skills to share stories and create value in user experience.
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