Marki Landerud
Senior Marketing Director @Marketri
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WORK HISTORY
Senior Marketing Director @Marketri
Serve as a senior strategic partner to executive leaders across a portfolio of growth-focused, mid-sized B2B companies. My role bridges high-level business strategy with marketing execution, developing integrated programs that drive measurable demand and long-term value.• Translate business goals into comprehensive marketing strategies, go-to-market plans, and content frameworks• Lead differentiated brand positioning and persona development rooted in deep industry and audience research• Oversee execution of multi-channel campaigns, ensuring strategic alignment, budget discipline, and performance tracking• Use data analytics and executive dashboards to inform decisions and optimize marketing ROI• Serve as a trusted advisor to C-suite clients, helping them scale marketing for profitable growthBeyond client work, I provide mentorship to cross-functional teams, champion collaboration across Marketri, and contribute to our internal strategy and thought leadership initiatives. Key Focus Areas:• Building strategic marketing roadmaps aligned with revenue and growth goals• Crafting value propositions, positioning statements, and persona frameworks• Leading campaign execution and performance reporting with clear KPIs• Managing complex accounts to achieve consistent growth and retention• Promoting a culture of continuous learning and insight-sharingIt’s incredibly rewarding to work at the intersection of strategy, creativity, and performance, and to play a hands-on role in helping B2B organizations unlock their full marketing potential.
EDUCATION
University of Wisconsin-Madison
Master's degree
University of Wisconsin-Madison
Master of Business Administration (MBA)
University of Wisconsin-La Crosse
B.S.
SKILLS
ABOUT MARKI LANDERUD
I\'m a senior marketing executive with 18+ years of experience building brands and driving…
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