Amanda Zarle

Chief Marketing Officer @Marketri

Boston, MA, US

Lead marketing strategy and execution for mid-sized, private equity-backed B2B companies through Marketri’s embedded marketing department model. Serve as each client’s Chief Marketing Officer, developing growth strategies aligned with business objectives and managing a cross-functional team of marketing professionals.Partner directly with CEOs and founders to build scalable marketing infrastructures that drive measurable revenue impact. Oversee all aspects of marketing including brand positioning, demand generation, analytics, and go-to-market strategy. Leverage data-driven insights to optimize performance and maximize ROI across channels.Deliver strategic marketing leadership that drives enterprise value, aligning marketing investments with revenue and growth objectives. Operate as an embedded extension of each client’s organization, integrating strategy, creative, and analytics to build scalable systems that generate pipeline momentum, accelerate deal flow, and strengthen market positioning.