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Head of Marketing - Network Infrastructure Division @NSI Industries
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WORK HISTORY
Head of Marketing - Network Infrastructure Division @NSI Industries
Orange County, CA, US
Strategic Marketing Leadership - GTM strategy, Account-Based Marketing and integrated campaigns for NSI Industries’ Network Infrastructure brands. Build and lead the marketing function that delivers measurable growth, strengthens competitive positioning, and accelerates expansion across data center AI-HPC, hyperscale, broadband, and structured cabling markets.Operations and Budget Management – Oversee end-to-end marketing operations, implementing scalable processes and allocating multi-million-dollar budgets to maximize ROI. Streamline workflows, manage vendor relationships, and ensure resources are invested strategically to support revenue objectives and long-term growth.Performance-Driven Execution – Establish KPIs and reporting frameworks, lead data-driven analysis, and refine campaigns to improve lead quality, shorten sales cycles, and increase pipeline contribution.Team Building and Mentorship – Created and scaled a high-performing marketing team by blending in-house expertise with outsourced partners. Provide direct mentorship, foster career development, and align team output with aggressive business objectives.Cross-Functional Alignment – Partner with sales, product, and executive leadership to align marketing programs with revenue targets, customer acquisition goals, and corporate strategy. Position marketing as a key growth engine and trusted internal advisor.Customer Journey/Lifecycle Ownership – Direct digital strategy, e-commerce performance, content marketing, and engagement programs to optimize conversion, retention, and lifetime value across multiple customer segments.TOOLS & TECHNOLOGIESCRM and Automation/AI: HubSpot, Mailchimp, Make.com, ZapierData and Systems: Akeneo (PIM), WooCommerce, Shopify, Big Commerce, WordPressProject Management: Monday.comData and Enrichment: Apollo AIAnalytics: Google Analytics 4, Search Console, platform reportingGenerative AI: ChatGPT, Perplexity Pro, Claude, GeminiContent: Jasper, Canva, Firefly
EDUCATION
University of Phoenix
Bachelor of Science - Information Technology, Web Development
California State University-Dominguez Hills
MBA, E-Commerce
University of California, Berkeley, Haas School of Business
Certificate , Marketing Analytics
ABOUT KATI M.
Born in Rhode Island 🦞 and rooted on the beaches of Orange County, CA 🩴, I’ve built my career growing from hands-on marketer to marketing leader focused on building high-performance teams and scalable marketing engines. With a BS in IT-Web Development and an MBA in E‑Commerce, I’ve always approached marketing as a system - people, process, and platforms working together toward clear revenue goals.I’ve led teams through new stages of growth: defining structure where there wasn’t any, shaping demand generation and content programs, and creating shared frameworks so marketing and sales move in the same direction. I care about giving smart people the clarity, tools, and space they need to do their best work, and building engines that keep delivering long after launch.Outside of work, I’m a trail hiker, strength trainer and yogi, formerly a marathon runner. Much like my career: still driven and goal-oriented, with a deeper focus on pace, sustainability, and long-term impact.
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