Kathryn McHugh
Results-Focused Senior Marketing Executive | Strategic Marketing Plan Development for World Class Brands | Brand Ambassador Driving Creative Campaigns in Top Tier Client Accounts | Corporate Sponsorship/Activation Expert
- Role
- Director of Strategic Account Management at Fimc
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Kathryn McHugh
Areas I Excel InI am a Results-Driven Senior Marketing & Sponsorship Executive and trusted advisor to executive leaders defining and executing marketing strategy for world-class brands in a variety of industries; automotive, healthcare, finance, energy, professional sports, focused on positioning them as a front-runner in the market. I provide expertise in devising strategic marketing roadmaps that support new customer acquisition and organic growth across all facets of marketing, digital strategy, traditional/television, print, social media, content, small to large event execution, and targeted campaigns. What Drives MeI have served as a brand ambassador for top tier clients including NFL/NBA, U.S. Olympic Committee building immersive and creative experiences, and cultivating brand sponsorships/partnerships to increase awareness and encourage audience engagement. I devise winning go-to-market and promotional content strategies across multiple distribution channels delivering impactful bottom-line revenue results fostering customer loyalty and retention. My strong financial acumen allows me to develop and manage marketing budgets. Utilizing my data-driven mindset, I analyze effectiveness of media/digital touch points by forecasting, tracking, and aligning benchmarks/ROI to ensure alignment with company objectives. I apply forward-thinking marketing best practices with emerging trends to achieve impactful results. My Leadership AbilitiesI have been instrumental in working for agencies and prominent corporations in various key leadership roles. My expertise in leading cross functional teams, rallying, and motivating staff to top performance has been proven throughout my career. Demonstrated success working in and with prominent marketing agencies engaging top influencers/sponsors to enhance activations and end-to-end consumer campaigns to drive brand promotion and visibility.
Experience
Director of Strategic Account Management
Jun 2024 — Present
Education
Drexel University
Bachelor Of Science, Sports Management
2009 — 2011
Indiana University of Pennsylvania
Bachelor of Science, Sports Administration
2007 — 2009
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.