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Start for FreeKathleen Yvonne Dictaan Orpilla
Leasing and Marketing Manager, New Development @Asset Living
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WORK HISTORY
Leasing and Marketing Manager, New Development @Asset Living
Berkeley, CA, US
As the Leasing & Marketing Manager for ArtHaus Dwight & ArtHaus Telegraph, I collaborate with the team to lead all pre-leasing, marketing, and brand development efforts for these new student housing communities opening in Fall 2026.My focus is on driving awareness, engagement, and lease conversions through strategic marketing campaigns, community partnerships, and creative outreach initiatives. I manage and mentor a dynamic leasing team while working closely with regional leadership and ownership to ensure both communities launch successfully and reach full occupancy.My approach is both data-driven and people-centered-leveraging performance insights, market trends, and authentic connection to position ArtHaus as Berkeley\'s premier student living experience.
EDUCATION
San Joaquin Delta College
Associate of Arts and Sciences - AAS, Multi/Interdisciplinary Studies
University of California, Berkeley
Bachelor of Arts - BA, Political Science and Government
San Joaquin Delta College
Associate of Arts - AA, Political Science and Government
ABOUT KATHLEEN YVONNE DICTAAN ORPILLA
Leasing and marketing professional with a proven record of success in student housing and multifamily real estate, currently serving as a Leasing & Marketing Manager at Asset Living. I bring a strategic and performance-driven approach to occupancy management, resident retention, and brand positioning.Previously, I served as a Senior Leasing Associate with Core Spaces, where I played a pivotal role in the successful lease-up of Hub Bancroft, a newly developed property in Berkeley, CA. I managed high-volume leasing operations, consistently exceeded performance targets, and maintained a strong focus on compliance, customer service, and operational efficiency.My experience spans the development and execution of integrated marketing strategies—ranging from digital campaigns and brand partnerships to on-campus activations and community engagement initiatives. I have worked cross-functionally with regional and site-level leadership to drive performance metrics, optimize leasing velocity, and support long-term asset value.With a deep understanding of the student housing market and a commitment to service excellence, I aim to contribute to innovative, resident-focused communities through data-informed decisions, leadership, and collaborative execution.
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