Katherine Phan

Revenue Commercial Marketing Coordinator @Capitol Records

Los Angeles, CA, US

Pitch for playlisting and on/off platform marketing to DSP partners to increase visibility across the Interscope, Geffen, and Capitol Records roster including Kendrick Lamar, Billie Eilish, and Katy Perry- Communicate with Amazon, TouchTunes and Peloton for marketing activations regarding upcoming priority album releases- Launch billboard and targeted email campaigns on Amazon to increase visibility and sales across ICLG physical product- Secured “Artist Series” and additional marketing looks for artists including Billie Eilish, Becky Hill, J Balvin, and OneRepublic at fitness partners such as Peloton and Supernatural- Draft release update pitch emails, highlighting key releases across Pop/Dance, and Alt/Rock/Indie genres to DSPs- Communicate with DSP partners for placement and maximization of Capitol releases to appropriate playlists and on/off platform positioning and visibiliity/support- Train, lead and delegate tasks pertaining to operations and administrative assistance to incoming team members- Launch Spotify Fans First, Countdown Pages, and Wrapped campaigns for Capitol titles, offering exclusive product and content to top listeners in order to drive streams and increase revenue- Process artist product orders (for tour sales / webstores / promos) and internal promo requests- Liase with labels and internal departments to ensure artist plans and assets are optimized for sales and marketing opportunities within each account- Utilize information from digital release schedule to submit for UMG hit list pitches that are sent to multiple accounts

Santa Ana College

Business Administration and Management, General

California State University, Fullerton

Bachelor of Business Administration (B.B.A.), Arts, Entertainment, and Media Management

Santiago Canyon College

Liberal Arts and Sciences, General Studies and Humanities