Get your Emails warmed up and ready to send
Build sender reputation and reach more inboxes with automated email warmup.
Warm up your emails
Starting at $49/month
Katherine A. Williams
Senior Manager Ecommerce @Freeman Company
Signup · Get unlimited contacts
WORK HISTORY
Senior Manager Ecommerce @Freeman Company
Led end-to-end eCommerce strategy and conversion rate optimization initiatives, driving significant online revenue growth through data-driven digital marketing and onsite enhancements.Led restructuring of product categories and subcategories across the eCommerce site, improving information architecture, site navigation, and user searchability to enhance discoverability and boost conversion rates.Served as key marketing stakeholder in backlog grooming and sprint planning, prioritizing user stories in Azure DevOps (ADO) to ensure customer-centric features and marketing requirements were delivered on time.Tested and validated user stories in Azure DevOps (ADO), collaborating closely with development teams to achieve high-quality, bug-free releases aligned with business and marketing objectives.Led mobile and tablet optimization projects for the eCommerce platform, delivering responsive design improvements, faster load times, and enhanced UX that drove substantial increases in mobile conversion rates and revenue.Designed and executed onsite personalization, cross-selling, and upselling campaigns—including dynamic recommendations, “frequently bought together” sections, bundles, and post-purchase offers—resulting in higher average order value and customer lifetime value.Managed cross-functional teams across marketing, IT, merchandising, analytics, and supply chain to improve user experience, site merchandising, A/B testing, and omnichannel performance while maintaining full P&L accountability.Analyzed key performance metrics (KPIs, ROI, customer behavior) using Google Analytics and other tools to guide strategic decisions, vendor partnerships, and scalable growth initiatives.Oversaw digital transformation projects, including platform upgrades, creating seamless, high-converting customer journeys across all devices.
EDUCATION
Universidad de Granada
Spanish
Texas A&M University
Bachelor's degree, Communication
ABOUT KATHERINE A. WILLIAMS
As Senior Manager eCommerce at Freeman Company, I lead the development and execution of end-to-end eCommerce strategies, focusing on conversion rate optimization and leveraging Salesforce B2B Commerce. My work is driven by a commitment to enhancing user experience and online merchandising. I focus on restructuring product categories to optimize information architecture and site navigation, ensuring streamlined discoverability and improved conversions. By prioritizing data-driven digital marketing and onsite enhancements, I contribute to driving meaningful online revenue growth.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.