Kateryna Aslanova

WORK HISTORY

EDUCATION

ABOUT KATERYNA ASLANOVA

Hi, I’m Kate Head of Marketing with 8+ years of experience across high-risk industries: iGaming, crypto, anti-fraud and payment solutions. I manage 360° marketing: digital, performance, PR, SMM, content, design, production, merch, events and brand communication strategy.My work is focused on building clear marketing systems, shaping strategy and leading cross-functional teams. I’ve worked in large international ecosystems and fast-growing teams, which helps me adapt processes to different scales and business models.1⃣ - → & I started my career in a full-service agency, where I spent 3.5 years managing multi-channel campaigns and monthly budgets of $200K+.I worked across SEO, SMM, production, creatives, analytics, PR, branding and influencer collaborations.This gave me a deep understanding of large-scale, multi-channel marketing.2⃣ → (#)Later I joined a crypto company where our DEX held the #1 position on CoinMarketCap.I grew into a PR Lead role, managing global communication cycles, media, planning and PR strategy in a fast Web3 environment.3⃣ / → & I worked with international affiliate brands, managing PR and communication.This experience deepened my understanding of performance dynamics and the affiliate market, and became an important bridge to iGaming.4⃣ / → In iGaming, I worked with industry leaders across international markets.I managed projects with direct business impact, coordinated teams, shaped brand strategy, built cross-market processes and took part in financial planning.This is where my role became fully strategic.5⃣ → (-) & ()I lead marketing at Frogo, our anti-fraud platform, and also oversee several cross-company projects. My role includes developing strategy, brand positioning, supporting international growth and building marketing processes for high-risk markets.Additionally, I create new brands from scratch — shaping brand architecture, communication strategy and the core go-to-market foundation.