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Paulina Wiśniewolska
Marketing & Communications Director @Ayming
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WORK HISTORY
Marketing & Communications Director @Ayming
Warsaw, PL
KEY ACHIEVEMENTS:• Established and sustained Ayming’s position as a leader in R&D tax relief in the Polish market.• Built the marketing function at Ayming Poland from scratch and defined its strategic positioning.THE SCOPE OF RESPONSIBILITIES:• Leadership and full responsibility for the marketing and communications in Ayming Poland• Creating and executing the marketing and communications strategy with a strong focus on maximizing revenue by launching new financing innovation services • Identifying marketing opportunities, defining market, competitors\' strengths and weaknesses, establishing targeted market share• Preparing marketing plans and deploying processes that enable effective execution of the strategy• Align local marketing communications with global• Developing and executing a comprehensive demand generation strategy to effectively build and convert the marketing pipeline in close collaboration with the sales team• Leading go-to-market activities for new services, including market positioning, value proposition development and supporting pricing and packaging decisions in cooperation with business line leaders• Creating and overseeing the content and thought leadership strategy, including expert publications, reports, webinars, and research-based communication that strengthens Ayming’s authority in innovation financing• Conducting customer experience and employer branding projects • Leading, developing and coaching a team of marketing, communications and business development experts (up to 11 FTEs, including 5 direct reports)• Managing the marketing budget - preparing an annual budget, scheduling expenditures, analysing variances, initiating corrective actions to meet the marketing and financial targets• Determine and track KPI’s for the marketing function, ensuring data-driven decision making and continuous performance improvement.• Establishing and maintaining relationships with external partners• Reporting to Managing Director
EDUCATION
CIM | The Chartered Institute of Marketing
Strategic Marketing
questus - CIM Accredited Study & Exam Center
Sustainable marketing
questus - CIM Accredited Study & Exam Center
Strategic marketing
University of Warsaw
Master of Arts Degree, Art History
Wise & Young
Management Development Program
ILead™ Programm, Heidtman & Piasecki Business Doctors
Leadership training
Nowoczesna Firma
Content Marketing Expert
COMMITMENT TO EUROPE arts & business
Sponsorship of art and culture in practice
Growth Tribe
Growth Hacking Marketing Training
ABOUT PAULINA WIŚNIEWOLSKA
With over 15 years of experience in B2B marketing and communications, I specialize in professional and financial services. Since 2018, I have been responsible for marketing and communications at Ayming Poland, part of the international consultancy Ayming Group. My work focuses on promoting financial solutions that encourage and support business innovation and sustainable growth. I am also the co-author of numerous market reports covering innovation financing, sustainable development, and cost optimization strategies for businesses.I am a self-starter with the determination to make things happen. Logical, data-driven, and able to connect the dots. I operate comfortably in fast-paced consultancy environments, bringing a hands-on approach and a broad business perspective. Highly entrepreneurial, I am particularly skilled at building initiatives from the ground up. I am driven by a passion for B2B marketing and by the opportunity to make a real impact on business growth.Do we have something in common? Let\'s connect!Contacts Email p••••••••@ayming.com Website
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