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Chief Marketing Officer @Mccrae Tech
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WORK HISTORY
Chief Marketing Officer @Mccrae Tech
McCrae Tech is a New Zealand-owned health technology group from the founder of Orion Health, bringing together three decades of expertise building software that supports millions of lives worldwide.I lead marketing strategy, brand positioning, and go-to-market execution across the McCrae Tech portfolio — spanning hospital systems, health data infrastructure, and AI orchestration. My focus is translating deeply technical capabilities into clear, compelling narratives for health system leaders, clinicians, and policymakers across the US, Asia, NZ and beyond.McCrae Tech operates through three independent companies — Amalga, Orchestral, and Indexity — each addressing a distinct layer of modern healthcare delivery. My role sits across all three, ensuring a unified brand architecture while giving each business its own market identity and voice.
EDUCATION
PREKURE
Health Coach
University of Denver - Daniels College of Business
Master of Business Administration - MBA, International Business
University of Denver
BA Communications, Communications and Marketing
University of Denver - Daniels College of Business
MBA, International Management
ABOUT KATE HOLTMEIER
I’ve built my career at the intersection of governance, growth, and transformation; combining boardroom oversight with hands-on leadership inside organisations navigating change.From leading focused $500k marketing budgets to shaping $150m capital investments, I’ve worked across the full spectrum of P&L responsibility. What connects it all is a deep focus on purpose, customers, and building systems that scale sustainably.Today, I work across health, sport and technology as a board director, Chief Marketing Officer, and advisor. I currently serve as a Board Member at Swimming New Zealand and Drowning Prevention Auckland, and lead marketing and growth across McCrae Tech and its portfolio companies, Orchestral and Amalga.Much of my work centres on helping organisations adopt new technologies including AI responsibly and effectively. I’m passionate about governance, ethics, and designing systems that build trust over time, particularly in healthcare where outcomes truly matter.Earlier in my career, I held senior leadership roles at organisations including Air New Zealand and IAG, where I developed a strong foundation in customer experience, operational execution, and large-scale transformation.Alongside my professional life, I’m a former elite athlete and a mother of five, which continues to shape how I think about leadership, sustainability, and designing careers that work in real life.Key areas I’m known for include: Board governance and membership-led organisations Growth, brand and customer strategy Mergers, transformation and culture alignment Responsible technology adoption in health systems Translating strategy into clear action and engagementI’m always interested in conversations around ethical innovation, modern leadership, and building organisations that balance performance with purpose.
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