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Start for FreeKasia Święciak
Area Consumer Insights Manager Central Europe @英美烟草
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WORK HISTORY
Area Consumer Insights Manager Central Europe @英美烟草
Warsaw, PL
EDUCATION
Uniwersytet Warszawski
Master's degree
Uniwersytet Warszawski
Master's degree
Uniwersytet Warszawski
PhD candidate
ABOUT KASIA ŚWIĘCIAK
Market and consumer research professional – with over 8 years of experience in research agencies and FMCG (CPG) companies, both in quantitative and qualitative approach. Worked in highly complex and changing international organizations, responsible for design, launch and managing Consumer Research agenda across EMEA region (12 markets) and support in US projects. My experience spans across strategic and tactical projects and data analyses for marketing, trade and senior leadership, related to- segmentations & strategic portfolio design- long term product testing programs- New Product Development & concept testing- brand (re)positioning, packaging & design- cross market and category analyses, trendwatching- brand tracking & communication tests. My objective is becoming a partner for business to deliver consumer voice against business context and help forge real solutions.
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