Kashika Atrish

About Kashika Atrish

I am a data-driven marketing professional focused on applying marketing analytics, consumer insights, and market research to solve business problems and improve decision-making. My experience spans FMCG and B2B environments, where I have worked on demand analysis, lead generation, and sales strategy execution.At PepsiCo, I conducted primary market research across 40+ retail outlets, analyzing consumer behavior, demand patterns, and competitor positioning. Using market research, quantitaive surveys, competitive analysis, and consumer segmentation, I identified gaps in product visibility and supported localized go-to-market strategy development, improving retail-level decision-making.At Demand Nexus, I generated 100+ qualified leads through targeted outreach, applying data analysis, customer segmentation, and business development strategies by using LinkedIn Sales Navigator. I contributed to pipeline growth, improved lead quality, and supported conversion-focused sales strategy.My technical skill set includes Python, SQL, data analysis, data visualization, and statistical analysis. I use tools such as Pandas, NumPy, and Matplotlib to perform data manipulation, trend analysis, and marketing analytics. I also apply qualitative research, quantitative research, and survey analysis to derive actionable consumer insights.I have experience in digital marketing, content strategy, stakeholder management, project management, and campaign performance analysis through my work with ieOM Society and Young Indians, where I supported marketing campaigns, social media strategy, and community engagement initiatives.Key skills include marketing analytics, consumer behavior, market research, business strategy, sales analytics, lead generation, brand management, competitive analysis, segmentation, data-driven decision-making, and strategic planning.I am seeking opportunities in marketing analytics, brand strategy, consulting, and business development, where I can apply data-driven insights to drive growth, improve performance, and support strategic decision-making.

Experience

1. Omni Sport Advisor

   Decathlon

   Apr 2026 — Present

Education

• CHANDIGARH UNIVERSITY

  Bachelor of Business Administration, Marketing/Marketing Management, General

  2022 — 2025

• Vanasthali Public School

  Class XII (CBSE)

• Vanasthali Public School

  Higher Secondary

• BML Munjal University

  Master of Business Administration, Marketing

• Chandigarh University Mohali

  Bachelor of Business Administration

• Vanasthali Public School

  Class X (CBSE)