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Karolina Zaleśna

Product Owner @Grupa Pracuj

Warsaw, PL
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

May 2021 — Present

Product Owner @Grupa Pracuj

Warsaw, PL

I lead one of the most important transformational programs in the organization, redefining the business model and the way services are offered and priced. I have been responsible for the implementation and development of over a dozen monetization products generating significant revenue — including broad automation, integrations with external advertising platforms (Google Ads, Meta Ads, Jooble) and AI-powered features. I initiate strategic directions, create strategic recommendations, and collaborate with C-level executives and managers across various domains. In a matrix setup, I coordinate complex initiatives involving multiple teams across different areas of the organization- Defining product vision, strategy, and roadmap based on data, market needs, and strategic goals- End-to-end ownership – from concept and business model through product discovery and development to rollout and scaling- Leading complex, cross-organizational program initiatives- Ongoing collaboration with C-level and senior management (SteerCos, strategic workshops, status updates, Business Reviews for the Board)- Organizing and facilitating work of cross-functional teams (PMs, Product Discovery & Design, IT, Sales, Marketing, Customer Care, Analytics, Finance, external vendors)- Responsibility for collecting and consolidating business requirements at a strategic level and overseeing their implementation in key systems supporting sales processes, customer portfolio management, job-ad publishing, and financial-accounting settlements- Coordination of development teams and backlog management- Product communication across all levels of the organization; delivering product training sessions for Sales and Customer Care teams

EDUCATION

2007 — 2011

Uniwersytet Warszawski

Journalism and Social Communication

SKILLS

Internet StrategySEOGoogle AdwordsSocial Media MarketingB2bUser ExperienceBrand DevelopmentNew MediaProject ManagementInteractive MarketingWeb DesignContent ManagementMarketing StrategyConversion OptimizationMedia PlanningSearch AdvertisingBrand AwarenessMarketing CommunicationsStrategic CommunicationsAdvertisingOnline MarketingCrmWeb Project ManagementSocial MediaMarketing ManagementDigital StrategyDigital MarketingWeb DevelopmentE-CommerceContent StrategyWeb AnalyticsMarketingGoogle AnalyticsPublic RelationsWebsite DevelopmentWeb MarketingFacebookSocial NetworkingOnline AdvertisingDigital Media

ABOUT KAROLINA ZALEŚNA

Product/Program Manager with over 15 years of experience in technology-driven organizations, specializing in complex, strategic (including transformational) initiatives that are crucial to business models and commercial offerings. I work closely with senior management and lead cross-functional programs involving business and tech teams of up to 100 people. My projects generate multi-million revenues and deliver significant value to customers. I combine strong product, program, tech, and strategic skills, working across multiple organizational areas. I have launched new digital products both in Poland and internationally.

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