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Adrian Gorczyca
Head of Ecommerce @Grupa Pracuj
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WORK HISTORY
Head of Ecommerce @Grupa Pracuj
Warsaw, PL
Scope: digital revenue, pricing, product growth, AI initiatives, cross-functional leadership.Key achievements- Scaled digital revenue multiple times over last years (strong multi-year growth trend)- Expanded active customer base from mid-thousands to a large market-leading scale- Built the Elastic Pricing Engine - core monetisation architecture for job ads- Delivered AI modules: AI agent, offer generator, recommendation systems- Introduced and scaled pricing experiments, dynamic rules, A/B monetisation tests- Automated key processes across product, sales, marketing and operations- Optimised digital funnel end-to-end: CRO, UX, performance, checkout flows- Managed 15 FTE + 10 matrix contributors (product, tech, UX, analytics, ops)- Co-created digital & product strategy for the HR Tech ecosystem- Delivered performance campaigns generating multi-million revenue at strong ROAS- Built and led the PowerBI analytics ecosystem for pricing & eCommerce
EDUCATION
Uniwersytet SWPS
Postgraduate Studies, User Experience Design
University of Warsaw
Master's degree, e-business
Prywatna Wyższa Szkoła Businessu, Administracji i Technik Komputerowych
Engineer's degree, Information Technology
SKILLS
ABOUT ADRIAN GORCZYCA
I’m a Senior eCommerce Manager with extended strategic responsibility across product, revenue, pricing and AI in one of the biggest HR Tech companies in CEE.For the last 15+ years I’ve worked where product, revenue, technology and growth meet.My operating model is simple: strategy → priority → execution → revenue impact.Selected achievements: • Grew digital revenue multiple times over the last years • Expanded active customer base from a mid-thousand scale to a large, market-leading base • Built the Dynamic Pricing Engine – core monetisation architecture • Delivered AI modules: scoring, agents, offer generator, recommendation engines • Automated key processes across product, sales, marketing and operations • Led a 15-person team + 10 matrix contributors in product, tech, UX and analytics • Co-authored digital & product strategy for the HR Tech ecosystemAI-first, data-driven, execution-focused.Motivated by impact, not noise
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