Karlie Altherr

Director of Communications @Weddington Methodist Church

Weddington, NC, US

Spearheaded and played a pivotal role in the member church\'s ministry team, crafting impactful communication strategies and managing a annual communications budget.• Orchestrated a major rebranding initiative, collaborating with vendors and ensuring seamless execution from planning to implementation.• Planned, designed, and executed comprehensive visual systems, unifying brand identity across various ministry areas with meticulous attention to consistency.• Developed and executed high-quality content for both internal and external communications, optimizing online presence through strategic management of social media, website, mobile app, and digital outlets.• Successfully created and implemented communications plans for 250+ campaigns annually, tailored to events ranging from intimate gatherings to large-scale events with over attendees.• Art directed and designed visually captivating elements for two weekly livestream broadcasts, enhancing engagement with the online audience.• Led a dynamic team of photographers, videographers, freelance designers, and video editors, fostering creativity and ensuring the delivery of compelling visual content.• Demonstrated a keen understanding of demographics and marketing trends, implementing effective communication strategies aligned with the organization\'s mission.• Established streamlined communications processes and project management systems, enhancing interdepartmental workflows for efficient collaboration and project execution.

Rochester Institute of Technology

BFA in Graphic Design, Graphic Design