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Karla Ramos
Public Relations & Influencer Marketing Manager @Dialogue Marketing Communications
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WORK HISTORY
Public Relations & Influencer Marketing Manager @Dialogue Marketing Communications
Ciudad de Mexico, MX
PR & Communications- Lead regional communication strategies across LATAM, integrating PR, influencer marketing, and social media- Develop and implement communication strategies for technology and consumer brands, achieving sustained top-tier media coverage- Coordinate cross-functional teams (PR, social media, and influencer marketing) to ensure the successful execution of integrated campaigns- Deliver media training for C-level spokespersons, supporting key messaging and media readiness- Manage crisis communications and develop strategic narratives for high-visibility scenarios- Monitor KPIs and oversee end-to-end campaign execution, ensuring alignment with business objectives- Maintain long-term client relationships, achieving retention of key accounts for over 3 years and supporting business continuity.Influencer Marketing-Develop and execute influencer marketing strategies aligned with brand positioning and awareness objectives-Manage campaigns with creators across all tiers, including brand ambassadors, Tier 1 profiles, and microinfluencers-Build and manage relationships with talent managers and agencies, leading negotiations and execution of collaborations-Coordinate always-on campaigns and product launches, ensuring alignment with PR and social media strategies-Analyze performance and optimize campaigns based on KPIs (reach, engagement, and positioning).Key Projects / Clients-Drag Race México (MTV / Paramount) – Social Media-Amazon, Epura, TECNO Mobile, vivo – Influencer Marketing-XAPO Bank, Wellhub, TECNO Mobile, vivo – PR & Communications
EDUCATION
Universidad Nacional Autónoma de México
Bachelor's degree, Ciencias de la Comunicación
ABOUT KARLA RAMOS
PR & Communications Manager with 9+ years of experience leading integrated strategies across LATAM for global brands in technology, consumer, ecommerce, and entertainment. I have a proven track record working with leading brands such as Mercado Libre, vivo LATAM, Wellhub (formerly Gympass), TECNO Mobile, Drag Race Mexico, Epura, Worldcoin, Nestlé, P&G, Unilever, 3M, Breville, and Tim Hortons, among others.My experience includes leading regional strategies across LATAM, managing C-level spokespersons, and delivering impactful campaigns that strengthen brand positioning, media presence, and reputation. I have successfully secured top-tier media coverage, driven significant growth in media visibility, and contributed to campaigns recognized with SABRE Awards (2024). In addition, I have extensive experience in influencer marketing, working with talent across all tiers—from brand ambassadors and Tier 1 creators to microinfluencers—while managing relationships with agencies and talent managers. Currently, I lead PR and communications strategies for brands such as TECNO Mobile, Wellhub, and Epura, integrating PR, influencer marketing, and social media to deliver cohesive, high-impact campaigns. Passionate about building communication strategies that connect brands with audiences across LATAM.
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