Karina Rivas

Business Director @Rivas Monteiro Construtora

Recife, BR

With 11 years of solid experience in the construction company, I serve as the Head of Sales and Marketing, leading critical strategies to drive sales and strengthen the brand in the real estate market. My career is marked by the creation and execution of sales campaigns that deliver significant and sustainable results.My primary responsibility is to lead high-performance teams, ensuring that sales targets are met and exceeded. Through carefully integrated marketing strategies, I have successfully expanded the customer base and increased brand visibility, positioning it as a reference in the sector.By combining strategic vision with effective execution, I constantly seek innovations and improvements that ensure the efficiency and impact of our commercial initiatives. My deep understanding of the market and customer needs enables me to keep the construction company at the forefront of the industry, through effective marketing and robust sales operations.