Karim Hussain
Social Media Engagement Manager @NielsenIQ
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WORK HISTORY
Social Media Engagement Manager @NielsenIQ
Chicago, IL, US
Led global social media transformation, growing NIQ’s social audience from 350K to >1.5M followers in less than three years.• Partnered with the C-suite to shape NIQ’s thought leadership presence, leveraging insights and social analytics to fuel data-backed storytelling.• Oversee paid media initiatives for the Americas region, Global Thought Leadership, Company/Employer Brand, PR, and Tier 1 Events, optimizing campaigns to outperform CTR benchmarks by 0.5-1%.• Manage a global team of 88 social media users across 42 accounts, implementing training/development sessions, workflow automations, governance policies, and security protocols.• Navigated rebrand and global merger, bringing new brand vision to a global stage, and consolidating 60+ legacy brands into a unified social strategy, focusing combined brands on targeted audience segments.• Lead social strategy for NIQ’s flagship C360 event, coordinating efforts across 12 marketing teams and generating 180M+ impressions over three years.
EDUCATION
University of Florida
Bachelor of Business Administration (B.B.A.)
ABOUT KARIM HUSSAIN
Team leader and perpetual student. Gifted at problem-solving and passionate about telling stories that help companies win: • – Overhauled the social media content engine, growing followers 3x in less than 3 years. • – Relaunched, taking it from #3 to #1 in market share in 18 months. • – Implemented a new ad solution that drove $100K in incremental revenue: Understand comprehensively. Strategize with scrutiny. Execute with excellence. Learn from mistakes. Bridge between global cross-functional teams. Obsessed with creating efficiencies. Eager to conquer challenges and adapt for the unknown: • /: Thought leadership, brand positioning, audience development, campaign strategy, copywriting, PR, social media • /: Video and audio production/editing, commercial video, storytelling, design, software and process innovation, talent management • /: Paid media campaigns, AI & model building, email marketing, sales/CRM, research, SEO, data analytics, executive reporting • /: Team management, training & development, project management, budgeting, P&L, contract negotiation, simultaneous deadline & stakeholder management • : CPG, FMCG, Retail, E-Commerce, Manufacturing, Foodservice, SaaS, Consumer Tech, Advertising, Association Management, Entertainment, and Education. Well hey! Glad you made it all the way down here, I suspect we\'ll get along. Happy to answer any questions you may have.\'.
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