Alex Bennett
Senior Manager, Events & Marketing @NielsenIQ
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WORK HISTORY
Senior Manager, Events & Marketing @NielsenIQ
EDUCATION
Grand Valley State University
B.S.
SKILLS
ABOUT ALEX BENNETT
With over 15 years of experience in events and experiential marketing, I specialize in crafting world-class event strategies that drive engagement, accelerate growth, and deliver measurable impact. I’ve led the planning and execution of large-scale conferences, sponsorship activations, and hybrid events for Fortune 500 companies, managing multi-million-dollar budgets while aligning programs with broader go-to-market objectives.My expertise spans cross-functional collaboration, vendor management, and data-driven event optimization. I thrive on building meaningful connections, creating elevated customer experiences, and mentoring teams to achieve excellence. Whether it\'s executing Tier 1 conferences or implementing innovative workflows, I focus on delivering results that matter.Core Strengths- End-to-end event strategy and execution- Budget optimization and cost efficiency- Cross-functional team leadership and stakeholder alignment- Data-driven decision-making and ROI analysisPassionate about transforming ideas into memorable experiences, I’m driven to elevate how businesses engage with their audiences through exceptional events.
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