Derek Lo
Global Marketing Director, Bases @NielsenIQ
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WORK HISTORY
Global Marketing Director, Bases @NielsenIQ
US
Lead global marketing for the BASES business unit- Spearhead marketing strategy in alignment with corporate objectives and drive business growth- Develop, execute, and evaluate marketing campaigns to enhance brand visibility and drive engagement- Optimize budget allocation to maximize ROI and ensure efficient resource utilization- Provide leadership and guidance to a high-performing marketing team, transforming strategy into reality.
EDUCATION
Quantic School of Business and Technology
Executive MBA
The University of British Columbia
Bachelor of Commerce
ABOUT DEREK LO
Currently Global Director of Marketing for BASES at NielsenIQ - Previously led Business Intelligence for BASES North America & Europe - Previously led Business Intelligence for Greater China Consumer Insights Operations - Experience in both Commercial (Global & North America) and Operations (Greater China) functions - Wide portfolio experience (Marketing, Product Innovation, Market Research, Non-Profit)
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