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Kara Carpenter
Private Label Brand Manager @Lamb Weston
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WORK HISTORY
Private Label Brand Manager @Lamb Weston
Boise, ID, US
Drive growth across Lamb Weston’s Private Label portfolio by connecting Marketing & Innovation, Sales, Category Leadership, R&D, and Supply Chain to deliver insight-led strategy and execution excellence.• Lead portfolio strategy development through category analysis, competitive intelligence, and retailer trend insights• Translate data into compelling, fact-based storytelling for internal alignment and retailer engagement using syndicated data systems (Nielsen, NIQ, Numerator, etc.)• Partner cross-functionally to commercialize new product innovation from ideation through launch, ensuring alignment to retailer strategy and margin targets• Support stage-gate processes with financial modeling, data analysis, and post-launch performance tracking• Lead packaging development and product claims validation in collaboration with R&D, Supply Chain, and agency partners• Support retailer business reviews with data-driven recommendations to position Lamb Weston as a strategic category partner• Monitor KPIs including share, velocity, margin, and supply metrics to drive performance optimization• Champion process improvements and standardization of reporting tools to enhance cross-functional efficiency
EDUCATION
Sonoma State University
Bachelor of Arts (B.A.), Communication and Media Studies
ABOUT KARA CARPENTER
Organized and creative marketing expert well-versed in CPG brand management with a focus on driving engagement and increasing sales.Inspired, creative, and relevant: I strive to stay at the cutting edge of marketing and social media trends to produce high-impact deliverables.CONTACT ME: k••••••••@gmail.comSpecialties:INDUSTRY SKILLS: Brand Positioning Brand Strategy Consumer Insights Presentations Product Marketing Social Media Customer Service Project Management Time Management Relationship Management Content Creation Leadership Team BuildingPROFESSIONAL ATTRIBUTES: Adaptable Effective Motivated Creative Dynamic Collaborative Excellent Communication Skills Organized Self-StarterPERFORMANCE: Problem Solving Research Enthusiastic Engagement
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