Kara Cardiff
Program Strategy Manager @impact.com
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WORK HISTORY
Program Strategy Manager @impact.com
Vancouver, BC, CA
EDUCATION
Ryerson University
Communications and Design, Communications
ABOUT KARA CARDIFF
Award winning marketer and creative project manager who has worked with some of the worlds biggest brands! Key Achievements- 2016 Media Innovation Award for Sport Chek social media coverage of the Winter Olympics- Co-led the successful implementation of a $300K loyalty program for a Fortune 500 company- Increased customer base by 13% with a referral program implementation- Drove over 40% growth in project revenue through strategic marketing and execution- Achieved a $4.9M ROI in 2019 by transforming a critical project through effective management- Founded and launched a thriving business in 2020. My Superpowers: Project Management: I orchestrate and navigate complex initiatives with precision, ensuring seamless execution, on-time delivery, and exceptional outcomes. Through my leadership, I\'ve consistently transformed visions into successful projects, enabling teams to thrive and organizations to achieve their goals. Growth: My expertise in crafting and executing successful marketing strategies has enabled me to consistently captivate audiences, broaden brand awareness, and boost sales. As a result of my current efforts, I am proud to say that I have driven a remarkable 200% increase in loyalty program growth. Client Relationships: My innate wit and charming demeanor have allowed me to establish and sustain strong bonds with clients. By attentively listening to their individual needs and preferences, providing prompt and personalized support, and remaining highly responsive to their requests, I was able to extend a client\'s statement of work from 6 months to 2 years, generating over $100K in revenue for the business. Customer Success: My unwavering commitment to ensuring the success of clients has always been my top priority. Through adopting a thoughtful and empathetic approach, I take the time to understand each client\'s unique pain points, and provide targeted support that helps them achieve their goals. Moreover, through consistently gathering feedback and data, I can refine the product\'s user experience to ensure that every interaction is positive and rewarding. Technologies-Salesforce, Salesforce Pardot, JIRA, Domo, Tableau, Adobe Creative Suite, Google Analytics, Slack, and UX/UI
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