Kanj Saurav
Product Marketing Manager @RateGain
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WORK HISTORY
Product Marketing Manager @RateGain
Product Marketing - Spearheaded inbound B2B marketing for Adara, a global SaaS travel tech leader, leveraging SEO-driven content, account-based marketing (ABM), email campaigns, thought leadership, social media, and paid media to drive engagement, pipeline growth, and brand visibility- Event Marketing - Coordinated with the Sales team for global travel marketing events, creating collaterals for events organized by Brand USA, PATA, WTM, Phocuswright, UN Tourism Association, Digital Travel Summit, etc- Lead Generation - Generated B2B leads through paid marketing on LinkedIn, Google and Meta - Inbound Marketing - Created website content and travel reports focused on generating organic traffic and inbound leads
EDUCATION
Shri Ram College of Commerce (SRCC)
Bachelor of commerce(H), Marketing & Finance
MICA | The School of Ideas
PGDM (C), Strategic Marketing & Communications
Delhi Public School, Bokaro Steel City
Senior Secondary School, Business/Commerce, General
SKILLS
ABOUT KANJ SAURAV
A seasoned marketing professional with over seven years of experience, currently serving as Partner at RateGain. Focused on product marketing for Adara, a global SaaS travel tech leader, specializes in inbound B2B marketing, leveraging SEO-driven content, account-based marketing, and paid media to enhance brand visibility and pipeline growth across NORAM, EMEA, and APAC. His expertise includes managing content creation, optimizing UI/UX, and delivering data and AI driven campaigns that reduce acquisition costs. At RateGain, he has spearheaded strategic content initiatives, collaborating with agencies to produce thought leadership materials and personalized content tailored to key audience segments. With a strong foundation in analytics and storytelling, he consistently deliver impactful marketing strategies that align with customer journeys, shaping industry narratives and driving measurable results.
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