Naveen Kumar

Associate Partner - Campaign Management @RateGain

Noida, IN

Planning, launching and optimization of campaigns for top-tier clients like Tourism DMOs, Airlines, Hotels, and Finance.• Worked with Sales/CSM to assist in the formulation of programmatic strategies in response to client briefs, leveraging previous campaign performance and experience.• Monitor pacing, targeting, A/B testing and optimizing campaign performance, making data-driven decisions to enhance ROI and achieve KPIs.• Managing different Ad campaign Goal like Branding, Reach, Leads and Bookings in various KPI metrics like CTR, CPC, CPA/CPB, CPR, CPL, VTR, Viewability, VCR, CPCV and ROAS/ROI• Skilled in leveraging analytics and audience segmentation to maximize campaign efficiency and ROI. Experienced in pixel analysis, including building custom pixels and creating retargeting audiences. • Identify growth opportunities across accounts and provide suggestions to add an incremental budget.• Delivering actionable insights, performance reports, and Post-Campaign Analysis (PCA) using tools such as Google Analytics, Campaign Manager 360, Third Party and Looker, etc.• Collaborating with Ad Ops and trafficking teams to streamline ad trafficking and creative testing.Platform Experiences:• DV360• TTD• CM360• Looker• GTM• Meta

Valliammai Engineering College, Chennai

Bachelor’s Degree, Mechanical Engineering

Green Park Hr Sec School, Namakkal

High School, Computer Science