Kaitlin Omalley

Marketing Director @Meineke Car Care Centers, Inc.

Oversee the marketing team and management of marketing agencies on record. In this role, I have expanded my efforts to encompass traditional marketing strategy in addition to the digital marketing efforts I have been leading. My role is to empower the team to generate creative solutions for each individual franchisee while I work with the leadership team to spearhead brand projects such as a total website refresh, a mobile app roadmap, and national campaigns to improve brand awareness. Working closely with the internal Driven Brands team, we seek to elevate Meineke by implementing increased co-branding efforts between the brands in the Driven portfolio.